Our
Story

Buy.Educate.
Transform.

Welcome to the world where creativity meets impact. Etsirbella designs is a Kenyan brand that has the interest of the child and women at heart. We are dedicated to transforming the lives of the underprivileged children and upskilling women in the slum through handmade crafts.

The company creates and curates products across hair and beauty, fashion accessories, bags and lifestyle, footwear and gifting, and bespoke and corporate solutions. Its purpose is anchored in a simple model: Buy. Educate. Transform.

Customers purchase quality products that celebrate African beauty and creativity. The enterprise allocates 40% of its revenue toward Etsirbella Scholarship, creating a structured bridge between commercial activity and education-focused social impact. The ambition is to build a strong, scalable African brand in which customer choice, enterprise growth and community transformation reinforce one another.

Inside the Bella studio
A Bella team member
A Bella team member
Finished pieces on display
What drives us

Our mission

To create quality fashion that celebrates African beauty, empowers communities and funds education through our Buy. Educate. Transform. model.

Our vision

To be Africa's leading purpose-driven fashion brand, inspiring confidence and transforming lives through every purchase.

By the numbers

Our impact

700+ Vulnerable Learners Supported
500+ Supplied Hygiene Packs
500+ Women Empowered
500+ School Feeding Programme
Tailors at work in the Bella studio
A fitting at Bella
Behind the label

Designed, cut and stitched for impact.

Etsirbella Designs began in 2018 as a conventional fashion and accessories business. The enterprise grew from a passion for creativity, fashion and customer needs, while the founder's wider work in education and community engagement increasingly revealed the need for sustainable ways to connect business activity with social impact.

In 2023, Etsirbella Designs made a deliberate shift: from being simply a business that sells products to becoming a purpose-driven social impact business. The commercial foundation remained essential, but its role became clearer, build a sustainable enterprise whose success can contribute to opportunities for people and education for children.

Through our Buy. Educate. Transform. model, every purchase helps provide quality education for underprivileged children in Kibera.

Talk to us
What we hold to

Our core values

Purpose

Every product creates a positive impact beyond fashion.

Quality

We are committed to exceptional craftsmanship and durable products.

Creativity

We embrace innovation and celebrate African-inspired designs.

Integrity

We conduct our business with honesty, transparency and accountability.

Empowerment

We create opportunities that uplift women, children and communities.

Excellence

We strive for excellence in every customer experience and every product we make.

Sustainability

We promote responsible practices that benefit people and the planet.

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Talk To Us

Style that speaks for you.

We are committed to building an African purpose-driven fashion brand where commercial growth increases the enterprise's capacity to contribute to education and community transformation. Reach us however works best for you; WhatsApp, Instagram, a call, or in person and let's impact together.